Category Archives: Uncategorized

Spreading your butter too thin

I was talking with a young aspiring entrepreneur in the pub on Friday night.  We were talking about his business idea and got on to the subject of his business plan.  I wanted to briefly share what we talked about. I asked him some questions to test how much he had thought about his idea beyond the dream.  When I asked him about his target market, he wasn't able to define any characteristics about them other than they were between 18 … Continue Reading ››

What’s so special about you?

OK, the question is rude, but it demonstrates my point exactly.  This blog aims to help you identify what your Unique Selling Proposition/Point  (USP) is and show you why you need one when you come to have a website built.

Identify your Unique Selling Proposition/Point

Think about what your business does. Unless you're a sole licensed manufacturer of a high-demand product, it's likely you have competitors offering the same or similar services as you. Your potential customers want to know what distinguishes you from … Continue Reading ››

Facebook Business Pages

As part of your local business growth plan, you need to set up and maintain a Facebook page. This will give you the ability to be seen, liked and shared - it's the new word of mouth. Cherry rock are able to help you get started - by setting up your page, showing you how to use it and helping you understand how to really engage with your audience.

Which phone to choose? Apple iPhone 5S or the Sony Xperia Z1?

Setting aside the fact that most users have a personal preference for either the Apple or Android operating systems, I'm writing this review imagining that an alien has landed, understands the concept of mobile phones, but knows neither system and is therefore unbiased. What are the things that he will want to know before he buys his new smartphone?

Battery Life

Modern smartphones demand far more of their batteries with users wanting always-on email and facebook updates, bright screen displays and multi-tasking. It's important to know that a … Continue Reading ››