This may sound a bit crazy given that I am an SEO specialist. The thing is - Google doesn't want you to write for Search Engines, it wants you to write for customers. So this is what you need to do. Look at each of the page elements and decide how they would help a customer.
I was talking with a young aspiring entrepreneur in the pub on Friday night. We were talking about his business idea and got on to the subject of his business plan. I wanted to briefly share what we talked about. I asked him some questions to test how much he had thought about his idea beyond the dream. When I asked him about his target market, he wasn't able to define any characteristics about them other than they were between 18 … Continue Reading ››
OK, the question is rude, but it demonstrates my point exactly. This blog aims to help you identify what your Unique Selling Proposition/Point (USP) is and show you why you need one when you come to have a website built.